Centra
A brand identity that brings clarity, connection, and momentum to a company transforming digital infrastructure.
Industry
Data Center, Digital Infrastructure, and Telecommunications
Services Provided
Brand identity
Visual identity system
Whitepaper design
Sales enablement system
Presentation template
Social media templates
Event signage and merch
Website design consultation
Website design and development by Leibowitz Design
Site content strategy by Kate Rozen
The Challenge
CENTRA, formerly Deep Edge Technologies, was stepping into a new identity. They needed a brand that reflected their role as a central hub in digital infrastructure, a company that enables other businesses to connect and move forward. The identity had to feel professional and trustworthy while still approachable, and it needed subtle references to the physical data center spaces that underpin their operations.
Our Approach
We created a brand that embodies CENTRA’s core values: neutrality, reliability, and forward momentum. The logo combines visual cues for hub, movement, and connection, creating a distinctive mark that immediately communicates their central role in the ecosystem. Additional design elements extend these ideas across colors, typography, and graphics, evoking progress and movement. Subtle nods to the physical data centers ground the brand in reality. The result is a confident, approachable identity that tells the story of a company powering connections and driving progress in the digital infrastructure world.
