Twist Broadband
A bold brand identity for an internet provider bringing choice and freedom to users.
Industry
Telecommunications
Services Provided
Brand identity
Visual identity system
Front-end website design
Site development by Leibowitz Design
Content strategy by Kate Rozen
The Challenge
Twist set out to disrupt the internet landscape, challenging the dominance of legacy cable companies. The brand needed to embody choice, freedom, and connectivity while feeling reliable, essential, and distinctly different from traditional providers.
Our Approach
We created a brand identity that balances a tech-forward aesthetic with a warm, inviting feel. The logo features elongated corners and connected letters to convey speed and fluidity, while the Twist “i” icon provides a memorable, distinctive mark. The color palette leans into teal and purple, shades not used by competitors, to signal both trustworthiness and a fresh perspective. The website extends these principles, offering an intuitive, engaging experience that reflects Twist’s mission to redefine internet freedom.