Create a brand identity and website that communicates trust, warmth, and a clear value proposition for high-performing legal professionals.

Effective Lawyering provides executive coaching tailored specifically to lawyers, helping them navigate leadership roles, build confidence, and increase impact. The challenge was to design a visual identity and online presence that would resonate with an audience that values professionalism and expertise, without feeling overly corporate or dry.

I created a clean, confident visual identity designed to support the founder’s voice and connect with high-achieving legal professionals. A refined blue palette conveys trust and balances the tone of her brand imagery. The mix of serif and sans serif typography reflects her coaching style: modern, warm, and grounded.

The website was kept simple and structured to let the content lead. Throughout the process, I collaborated closely with the founder to shape a brand that feels both strategic and personal.

PROJECT DATE
Summer 2025

PROJECT TYPE
Visual Identity Design, Squarespace Website Design

SKILLS
Visual System Design
Website Design
UX/UI Design
Creative Direction
Typography
Layout