Effective Lawyering
A modern brand and website for an executive coach supporting lawyers in leadership and growth.
Industry
Executive Coaching for Lawyers
Services Provided
Brand identity
Visual identity system
Website design
Content strategy
Copywriting support
The Challenge
Effective Lawyering helps high-performing lawyers step into leadership with confidence and clarity. The founder needed a brand and website that conveyed both trust and warmth, professional enough for a legal audience, but not so stiff or corporate that it lost her personal touch.
Our Approach
I developed a visual identity that strikes that balance: a refined blue palette to signal trust and provide a calm counterpoint to the magenta shirt featured in many of the photos from her shoot, paired with a mix of serif and sans serif typefaces that reflect her coaching style, which is modern, approachable, and grounded. The website is clean and easy to navigate, letting her message take center stage. I worked closely with the founder throughout, making sure the visuals and words reflected her personality and approach.
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“Working with Erica was a truly positive experience. She navigated the project with grace, patience, and professionalism, offering top-notch design expertise along with valuable coaching and perspective. Her attention to detail and thoughtful execution inspired confidence throughout. Erica balanced driving the project forward while allowing space for my pace, resulting in a great website. I’d recommend her to anyone seeking a professional website and exceptional client care.”
— Julia Jackson, Founder of Effective Lawyering